I often work as a “Shadow Consultant” to other Consultants
when they have A CLIENT EMERGENCY.
Jack Canfield and Mark Victor Hanson had a “How to Write a Best Selling Book”
Seminar coming up in 5 days – 250 Seats where UN-SOLD.
A Staffer Called Dorothy-The-Marketing-Consultant in a PANIC.
a – Dorothy called us. We dictated an Email.
b – Dorothy and the “Team” Emailed millions of “Chicken Soup for the Soul”
book buyers an Offer to SPEAK to and ASK Questions of Mark and Jack
c – Inside the email we “mentioned” 3 new book authors
Mark and Jack had mentored – would be on the call to share their experience.
AFTER 90 Minutes of the FREEBIE Conference Call all 250 seats SOLD OUT.
As a Result Dorothy told me
How Jack Got a SIX FIGURE Advance on
a book they were writing together.
Jack put the Total Book Sales of His
Previous Book on a page.
Then the # of people on their
“Chicken Soup…” Mailing and Email list.
Then listed the # of Attendees in seats
at their Various Giant Seminars. (Including back of room book sales)
AND a Mock-Up of the book cover.
Table of Contents.
And Bullets and cover design for the back and front of the book.
***The MUNNY TOTAL Went At Bottom.***
Jack Had his Team
Do all the Work FOR The Book Companies.
Then Jack sent this page to the
TOP DOG at 3 Competing Book
With a cover letter that said, “Top Advance Bid Gets This Book.”
Waited for his phone to ring.