A NEW Restaurant Barter Case Study

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Got Referred to the Co-Founder of Arby’s Restaurants.
While Swapping Restaurant Stories he told me
How He Used a WEIRD Barter Tactic at one of his personally owned Restaurants.
A – Robert had an empty back room.
B – So He Opened a Beauty Parlor.
C – Window signs, Menu Insert, Website offer, Table Top Display said,
“IF you call ahead and Reserve a Table for Lunch or Dinner on
Monday, Tuesday, Wednesday –
You get F-r-e-e Beauty Parlor Services – Hair and Manicures and Pedicures…
While you wait for your Reservation time.
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The Result of Bartering F-r-e-e Beauty Parlor Treatments
to Fill his Restaurant Seats on SLOW DAYS?
Robert says – Groups of women would show up.
Talk and swap gossip while DRINKING.
His hi-margin Alcohol Sales went up by 27%.
Down-Side –
Robert said he had to Barter with Cabbies –
by providing their wives and girlfriends F-r-e-e Pedicures
and manicures – for Being ON CALL to take the Inebriated women home.
Thanks,