21 Limo Service Built on Barter

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Thanks Gordon,
I got Referred to a Fellow
who is what we call a
Serial Entrepreneur.
Meaning he creates,
Operates and sells
multiple businesses
at once.
I was hired to increase
Sales at his LIMO Biz.
I Asked Questions:
#1 – Do you have a Yellow
PAge ad?
NO.
#2 – Do you advertise on the
Radio or TV?
NO.
#3 – Do you have a Website?
YES – but it’s just for
show.  Doesn’t make
us a dime.
#4 – Do you call Past clients
for repeat business?
NO.
#5 – Do you ASK Customers
for Referrals?
NO.
#6 – Not even while they
are DRUNK?
NO.
Exasperated I said, “Well,
How in the World do You
Get Clients to use your
LIMO Service?
ANSWER: “I Barter
Champagne &
A Fr-e-e LIMO Ride
For 2 Plus Use Barter
To Arrange a FREE
Night-On-The-Town
At Swanky Restaurants,
Clubs & Bars with
The Concierge of
Two Major Hotels.
I asked, “Isn’t that
Against Hotel Rules?
“Don’t The Big
Hotels Have Referral
Deals with XYZ Limo
Service?
CLIENT ANSWER: “They
do but the Concierge
Gets NOTHING for
those referrals.
“So they send All they
can to me.
***********
WOW-MY Marketing Job
was EASY after that.
I Made a List of Big
Hotels and Took the
Concierge To Lunch
and explained
the “Barter-for-Referrals
To-LIMO-Rental-Clients
Plan-BENEFITS.”
Several Came on Board
even tho Our LIMO
Barter Referral System
was Somewhat
BLACK – OPPS.
Thanks,
Glenn